Opensewer

Friday, April 26

In reponse to Jason's post on Generation Y, Nike's director of brand communications ought to get with the program: A BusinessWeek article mentions that Nike Inc.'s sneaker sales are tumbling as the brand sinks in teen popularity polls. A 13-year old says it even better: 'It doesn't matter to me that Michael Jordan has endorsed Nikes,'' says Ben Dukes, 13. And lastly, the article sites, Years of intense marketing efforts aimed directly [Gen Y's] way have taught this group to assume the worst about companies trying to coax them into buying something. Good for Generation Y.

posted by Rosie # 9:07 AM

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