I wonder about the categorization of my generation into marketing segments meant to create money for corporations. How these labels affect us and whether we have any individuality left when we've been grouped into various demographic segments is what I'm interested in discovering. How do we live with the labels that have been placed on us, and how do we interact with our perceptions of these labels? I suppose right now I'm searching for my own individuality, looking though the labels and misconceptions that have been forced on me though the media and advertising, while at the same time trying figure out who we are as a culture by analyzing who we've been told to be.

If it is to be effective, art can no longer exist only within a frame. In mainstream society, the advertisements we see on the way to work and the commercials we watch on television are often the closest we come to interaction with the arts. The barriers between commercial art and fine art are disappearing as major corporations purchase the rights to art collections and galleries, and our history is being marketed right back at us in the form of advertisements containing, for example, 15th century paintings. I think our current notion of "the gallery" and "art" is on the verge of changing back into one where the posters we see on the street become our source of inspiration and curiosity.

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